Who knows better about changing times than a wizened cowboy? Hatcountry, too, knows a thing or two about changing times, and has gone through several transitions over the years to keep up with demand, coming a long way from its roots as a small family-run cowboy hat stand in historic Englishtown, NJ.
First opening its “doors” in 1973, by the late 1980s, Hatcountry had joined the exciting world of the rodeo and fair circuit, traveling throughout the United States selling its wares to western wear fanatics country-wide. With each year, Hatcountry gained more devoted customers and expanded to meet the diverse tastes and needs of it’s customers. Of course, from day one Stetson, Resistol, and Bailey were in high demand, and Hatcountry quickly established a close working relationship with these legendary companies.
After the Internet boom of the late ’90s, Hatcountry made the official move to become an online-only business in 2003, one of the first cowboy hat sale sites in existence.
Hatcountry has grown exponentially, now serving customers worldwide. With offices in New Jersey and Pennsylvania, Hatcountry ships direct to customers from a variety of warehouses across the country. A strong relationship is still maintained with Stetson, Resistol, and Bailey, who, in addition to offering a full line of stock items, also provide high-quality production items directly to Hatcountry’s customers.
With a growing online presence came a wider customer-base, and with Hatcountry’s growing popularity, it began to diversify its stock to meet the demands of country folk and urbanite followers alike. Its line of products soon included a variety of fedoras – now their second most popular type of hat trailing only to cowboy hats. Flat caps, sun hats, Indiana Jones hats, ball caps, and classic dress styles were also soon part of its collection, one of the largest available online. From there it was only natural to offer cowboy boots, moccasins, accessories, and apparel.
Of course, without its customers, Hatcountry could not exist, and they are always happy to hear suggestions for new brands to carry – some of the company’s most popular additions were customer recommendations!
Though Hatcountry has grown since its first days, they continue to encourage the family feel of their company, and view its employees and customers as an extension of that family. Hatcountry strives to provide great customer service and always welcomes feedback – positive and negative.